Rad Hourani's clothing brand has been showcased in MUSEØ from the very beginning! Since launching in 2007, Hourani's designs have become recognized as the first unisex haute couture line. The uniformity of his collection has such a distinctive language that it defies convention. Using principles of architecture to create his pieces, rad Hourani constantly works with an eye to how a garment will perform in movement. like origami, his patterns appear to have their own magic folds that enable his philosophy to emerge so that those who wear his garments feel comfortable, powerful and beyond time.
What Hourani strongly emphasizes most about the conception of his line, is the differentiation between unisex and androgynous, two terms that most people use interchangeably: "Androgyny is a style,” he said. “Unisex is erasing all limitations.”
Check out some of his pieces that are available in our showroom!